Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company’s nearly 80-year history. “Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said […]
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Pentagram has designed the new brand identity and website for fitness coach and entrepreneur Mike Barwis. Said to be one of the world’s top strength and conditioning coaches, Barwis is the strength coach and senior consultant for the New York Mets as well as the star of “American Muscle” – a TV show that currently […]
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dn&co has developed a new brand strategy and identity for Broadgate, central London’s largest pedestrianised neighbourhood, which connects Spitalfields, Shoreditch and the City of London. Aside the main logotype, key design elements of the new branding include a generative “kinetic B” that enables the identity to change shape, colour and scale – or to be […]
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Record-breaking NFL star, Tom Brady, has collaborated with Aston Martin’s Q by Aston Martin bespoke division to produce the Vanquish S Volante ‘Tom Brady Signature Edition’. Strictly limited to just 12 units, each car will also bear Tom’s signature on the sill plates as well as featuring a specially designed ‘TB12’ logo on a fender […]
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Offthetopofmyhead has designed a logo for digital marketing consultancy Green Bird Communications. The consultancy was founded by marketing, communications and PR consultant Clare Dorey, and journalist and writer Lucy Mason. Green Bird claims to create marketing tools that help businesses achieve a strong digital presence and to “fly online”. Headquartered in Surrey, the company’s name […]
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Spanish designer Marçal Prats has rebranded Barcelona Century, a hotel located in the famous L’Eixample district of Barcelona. Pronounced ‘lay-sham-pluh’ and meaning, literally, “extension” in the Catalan language, L’Eixample was constructed in the late 19th and early 20th centuries and is therefore considered to be the ‘newer’ part of Barcelona. As one of the earliest examples […]
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Design agency Offthetopofmyhead has refreshed the identity of health and fitness club, Beechdown. Set in three-and-a-half acres of landscaped gardens near Basingstoke, it is said to be the largest privately-owned members club in the region. It currently has three business divisions, namely, health and fitness, meetings and events, and beauty and day spa. John Spencer, Offthetopofmyhead’s […]
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