Bentley’s ‘Gigapixel’ Image Identifies Logo from 700 Metres Out

Bentley has today unveiled a so-called ‘gigapixel’ photograph, featuring the new Mulsanne Extended Wheelbase crossing San Francisco’s famous Golden Gate bridge. The image, which is said to have been created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs, enables a viewer to zoom in from 700 metres out all the way into […]
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New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
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Elmwood Rebrands Boardman Bicycle Range

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman to refresh the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products aimed at first time riders, commuters, extreme cycling hobbyists and semi–pro riders. In what is considered to be a fierce market, with some serious players competing for […]
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Construct Rebrands Luxury Jeweller, ‘Boodles’

Creative studio Construct has redesigned the brand identity for jeweller and jewellery designer Boodles. Founded in 1798, the brand is currently run as a sixth-generation family business headquartered in the North West of England. Boodles says it has been working with Construct for the past year to build brand communications that will “appeal to a […]
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Bentley Reveals Name of New Luxury SUV

Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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Interabang Creates Branding and Packaging for ‘Proper Beans’

London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Pentagram Brands New Social Network, ‘Blopboard’

Blopboard is a new social network that enables users to ask questions, share opinions, and visualise how opinions and attitudes change over time. The platform aims to use infographics to share what people are thinking—in real time, as they “think it”. Pentagram’s Eddie Opara and his team have worked with Blopboard co-founder Amy Kaufman to […]
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