Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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Fogg Associates Create New Logo for Warrington Wolves RLFC

Fogg Associates have designed the new logo and branding for Warrington Wolves rugby league club. Founded in 1876, Warrington Wolves RLFC are otherwise known as The Wolves or The Wire; the ‘Wire’ comes from the town’s heritage in wire production, which was its main industry in the 1800 and early 1900’s. The club currently competes […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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Forbes Mergers and Acquisitions Overhauls Branding

Forbes Mergers and Acquisitions, a major U.S. M&A transaction advisory firm, has announced that it has completed a rebranding initiative that includes the creation of a new company name, “The Forbes M+A Group,” a new tagline, “EVERY DETAIL COUNTS,” a redesign of the firm’s website and other collateral, and an entirely new design and build-out […]
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StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
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Elmwood ‘Cleans Up’ Challs with New Corporate Brand Identity

Global brand design consultancy Elmwood has revealed a new corporate identity for Challs International. Founded in 1990, Challs has been developing household cleaning products for 25 years. The brief tasked Elmwood to create a “simple, yet impactful” identity that would work across multiple territories, without over-shadowing the product brands such as Buster, Bin Buddy and […]
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BrandOpus Help Kingsmill ‘Fly High’ with Redesign

BrandOpus has worked with bread maker Kingsmill to redesign their brand and packaging design across the entire portfolio of products. “The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form […]
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