City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Online Data Storage Logo: AngryFile

AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files. The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America. […]
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Sport Fishing Logo: Benito Díaz

Benito Díaz is a store dedicated to recreational fishing, or sport fishing as it sometimes called. The retail outlet, situated in A Coruña in Spain’s Galicia region, sells equipment such as fishing tackle to both amateur and professional anglers. Barcelona-based art director and graphic designer David de la Fuente designed the fish-centric corporate identity. The […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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Government Branding: ‘Create Hong Kong’

CreateHK is a dedicated agency established by the Commerce and Economic Development Bureau of the government of Hong Kong. The organisation’s mission is to both champion and drive the development of Hong Kong’s creative economy, with a long-term ambition of making Hong Kong the region’s creative capital. In 2009 the agency launched a nationwide logo […]
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Designer Hotel: Azul

Founded in 2006 by Rodrigo Tovar and Francisco Rueda in their hometown of Mexico City, Sociedad Anónima is a graphic design and visual communication studio whose work ranges from branding and corporate identity to product and editorial design. The studio was responsible for the identity design of Azul, a designer hotel-come-art gallery located in the […]
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TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
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