Genius Gluten Free has launched a new brand identity across its bread range, with design from London-based B&B studio. As the Free-From Bakery category is becoming more mainstream, bosses at the company felt the brand needed to update both its positioning and visual look. Whilst maintaining colour-coding for individual product lines, the Genius Gluten Free range […]
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Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, a new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to consumers […]
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U.S. food brand the Hartford Baking Company has unveiled a completely refreshed logo design. Established in 2010, the West Hartford-based business is currently in the process of opening a second retail location. Owner Scott Kluger therefore felt it was a pertinent time to go for a rebrand. “We wanted a more dynamic aesthetic and something that […]
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Premier Foods and The Great British Bake Off judge, Paul Hollywood, have confirmed a partnership to launch a range of bread, savoury and sweet mixes. Set to hit the shelves in early 2016, the new brand design and proposition has been developed by strategic branding consultancy, Coley Porter Bell. With guidance from Paul on the […]
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BrandOpus has worked with bread maker Kingsmill to redesign their brand and packaging design across the entire portfolio of products. “The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form […]
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Banbury-based design agency Toast has created the branding for artisan bakers Haddie & Trilby. Toast worked with owner George Casey to investigate and develop the name and identity for the new bakery and then bring the brand to live by applying it to everything from shop front designs, signage and staff materials as well as […]
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Branding agency Aesop has created an identity for TOASTITS – a new London-based street-food outlet set up by entrepreneur Phillie Kenyon Shutes. The challenge was to deliver an identity capturing both the artisanal ‘street’ nature of the venture and the individual personality of the originator. The identity features grilled lines to form the outline of […]
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