‘VinFast’, Vietnam’s First Ever Carmaker, Unveils Logo

VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
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Brabham Is Back with Logo and Identity by SomeOne

SomeOne has created the logo and identity for newly revived British sportscar brand, Brabham Automotive. Originally founded in 1960 as a partnership between racing driver Jack Brabham and car designer Ron Tauranac, the brand notched up multiple Formula One victories during a 30 year stretch in motorsport that eventually came to an end in the […]
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Aston Martin to Revive ‘DBS’ Nameplate

Aston Martin has announced the re-birth of a famous name, which is set to be worn once again by the British marque’s upcoming flagship ‘Super GT’. First coined for the 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. It was last used in […]
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Brabham Automotive Reveals Name of New Car

Revived British car brand Brabham Automotive has today announced BT62 as the name of its first project, which is most likely to be a high-performance supercar. Since 1961, when Jack Brabham and Ron Tauranac began designing and manufacturing cars, all Brabham vehicles have been given the prefix ‘BT’, in honour of the team’s founders, along with […]
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VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
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Electra Meccanica Reveals New Logo Design

Canadian car manufacturer Electra Meccanica has revealed an updated corporate logo that depicts an evolutionary design paying homage to the company’s beginnings as Intermeccanica. The latter, which was founded in Italy back in 1959, initially featured a bull on its own logo, and this new design is said to be an evolution of that original […]
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Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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