Stockholm Design Lab Redesigns Volvo’s Logotype

Volvo Cars have just launched the all-new XC90. The SUV marks the beginning of a new chapter in the company’s history, embodying its future design direction and being the first of its cars to carry the new more prominent “ironmark”. Together with the T-shaped “Thor’s Hammer” DRL lights, the ironmark introduces an entirely new face […]
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McLaren to Revive Iconic Logo for P1 Track Edition

Twenty years on from victory at the 24 Hours of Le Mans by the now legendary McLaren F1 GTR, McLaren Automotive has announced it will resurrect the famous name from its history for the track-only edition of the McLaren P1. The limited-run model will go into production when the 375th and final example of the […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
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ŠKODA Rolls Out New Logo and Typeface

In keeping with its corporate design as revised in 2011, Czech carmaker ŠKODA is changing existing model lines over to its new logo. The first model to feature the revised logo has been the new ŠKODA Citigo. The ŠKODA Rapid compact saloon, introduced in autumn of 2012, also bears the new logo. The Fabia and […]
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Video: Making of the Porsche Crest

The Porsche crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, Porsche’s experts have carefully researched the history of the crest: between 1952 and 1998, […]
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