Global brand strategy, design and experience firm Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Andrews Property Group. The property company, which was originally established in 1946, currently has 80 offices located throughout the South of England. However, facing an ever-changing marketplace – and a brand identity that hadn’t been reviewed […]
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DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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Drivers looking for an alternative to petrol and diesel are to be tempted back to another well-known fuel source following a major rebranding exercise by liquefied petroleum gas (LPG) supplier Autogas. The new brand identity is to be rolled out across the company’s 215 refuelling sites across the UK, which are said to be used […]
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Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
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GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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