This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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Marin French Cheese Co. Reveals New Logo and Packaging

Marin French Cheese Co. has unveiled a new logo and package design in an effort to strengthen its claim to being America’s oldest artisan cheesemaker. The company was originally founded in 1865 when the Thompson family began making soft-ripened cheeses using French techniques in the coastal terroir of Marin County, which is located in Northern […]
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Ritz Relaunches with New Logo and Packaging by Bulletproof

Mondelēz International has worked with the London office of global branding agency Bulletproof to refresh the logo and packaging design for its Ritz snacking portfolio, as part of an overall relaunch of the famous cracker brand. Despite Bulletproof having already created the pack design for Ritz back in 2013, marketing bosses at Mondelēz felt the […]
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PB Creative Imagines New Disruptive UK Dairy Brand

Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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Biles Hendry Designs Logo and Packaging for ‘OddPops’

Biles Hendry has created the identity and packaging for “OddPops” – a new savoury snack brand from UK baby-food company Ella’s Kitchen. Aimed at 4-7 year olds, and pitched as a “healthier, tastier and better snack”, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours. […]
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‘Well&Truly’ Snacks Brand Given New Look by B&B studio

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look aims to celebrate “taste and satisfaction”. “As the mainstream and healthy snack sectors begin to converge, B&B was keen to help Well&Truly take advantage of the […]
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