Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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Educational Branding for ‘Activate Learning’ by Purpose

London-based brand consultancy Purpose has created the brand strategy, naming and branding for Activate Learning, the new name for Oxford & Cherwell Valley College Group (OCVC). The new design programme has enabled a number of relaunched, locally focused colleges to come together as a group, united behind one single vision and set of values. Purpose’s […]
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Concept Branding for ‘Uzuri’ Cosmetics

Conceived as a new premium, upmarket makeup brand that uses one-hundred per cent organic ingredients, Uzuri is a cosmetic line pitched to appeal to the growing number of women who want both high quality makeup and the added benefits of natural ingredients with an ethical guarantee. British graphic designer Chloe Galea has devised a full […]
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Logo for a Computer Programmer: Craig

Roots is an interdisciplinary graphic design studio based in Singapore. The agency was recently commissioned to develop a branding and identity system for freelance computer programmer, Craig. The angle brackets or chevrons in the context of web development form a standard HTML tag for describing markup of a web page. So the designers at Roots […]
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McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
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