Global strategic branding firm Siegel+Gale has announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, said to be the largest non-profit public health organisation in the U.S. focusing specifically on tobacco control. Legacy partnered with Siegel+Gale on a comprehensive rebranding initiative while launching the next generation of their […]
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Paris-based fashion label KENZO has revealed a new bottle and logo design for its newly launched TOTEM fragrance. The new look has been created in collaboration with prominent Japanese design studio, Nendo. Adopting a ‘tribal’ feel, the logo consists merely of a square, circular, and triangular mark, while the fragrance itself comes in three variants, […]
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For the last 12 months DixonBaxi have been working with Opera, the Norwegian-headquartered web browser and mobile technology business that is claimed to have 350 million users worldwide, to redefine their brand proposition, brand strategy and architecture. DixonBaxi say they completed a four month research and insight gathering audit before going back to the internal […]
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For more than half a century Aston Martin has been the sports car of choice for British spy, James Bond. The luxury British carmaker is now celebrating the release of Spectre, the latest film in the well-known franchise, with the launch of the DB9 GT Bond Edition. On the outside, the 6.0-litre V12-engined grand tourer […]
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In 2015, Renault has deployed what it likes to call “a new brand universe”. The French carmaker updated its brand identity with a new logo and a new brand signature dubbed ‘Renault – Passion for life’ earlier in April of this year. A logo is a key component of corporate identity, and Renault is often […]
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Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
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The Tokyo 2020 Organising Committee has this week unveiled the official emblems of the Tokyo 2020 Olympic and Paralympic Games. The Tokyo 2020 Olympic emblem is inspired by the “T” in: “Tokyo”; “Tomorrow”; and “Team”. The Paralympic emblem, meanwhile, is inspired by “=”, being described by the tournament organisers as the “universal sign of equality”. […]
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