Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Care Home Group HC-One Rebranded by Our Design Agency

Our Design Agency has rebranded care home provider HC-One, with the new look centred around a concept of “kindness”. Currently Britain’s largest care home operator, with 350 care homes under its management, HC-One was formed in 2011 following the collapse of the UK’s then-largest nursing home operator, Southern Cross Healthcare. Entrepreneur and doctor Chai Patel […]
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Crowd Brands New Business Management Platform ‘myAko’

Global creative agency Crowd has designed the brand identity for myAko, a new business management app developed specifically for the care sector. The new brand encompasses both visual and verbal dimensions, including social media assets, a website landing page and an animated launch video. “This wasn’t just a marketing project. Our role was to help […]
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PB Creative Imagines New Disruptive UK Dairy Brand

Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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Weight Watchers Unveils New Name and Logo

American weight loss brand Weight Watchers has announced a name change that is also accompanied by a new logo as part of a major branding refresh. The business will now be known as simply “WW”, with company CEO Mindy Grossman making the announcement via Twitter yesterday. Although the chief executive did not clarify what the […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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