Saluki Athletics Reveal New Logo Design

Saluki Athletics, the official sports department of Southern Illinois University (SIU), has unveiled a new logo design, replacing the existing badge that has represented the brand for the past 18 years. The new logo refreshes the traditional “dog head” mark with what is being described as “a cleaner, streamlined appearance”. The Saluki – a Middle […]
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UK Energy Tech Startup ‘Labrador’ Rebranded by SomeOne

SomeOne has rebranded Labrador, a relatively new startup that helps UK consumers switch between different energy providers. The London-based tech firm has developed a smart device – dubbed “Retriever” – that plugs into a home broadband router and automatically makes a so-called ‘frictionless’ switch between different energy suppliers as and when cheaper deals become available. […]
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Spicefire Brands ‘Happy Go Healthy’ Dog Food Supplement

Branding agency Spicefire has created the name, logo and packaging design for Happy Go Healthy, a new direct-to-consumer dog health supplement. The new product, which is said to have been produced by a specialist team of animal nutrition veterans, is an all-in-one solution that is claimed to support joint, bone, skin and gut health for […]
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Pet Food Brand ‘Nineteen87’ Gets Branded by OurCreative.

New pet food brand Nineteen87 has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, says it used illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. “Research revealed there was a gap in the […]
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Video Game Company Mastiff Reveals New Logo Design

Mastiff has revealed their new company logo that ushers in the brand’s 15th anniversary as a video game publisher. The new logo, which takes the form of an all-caps logotype set at an angle, comes ahead of several new titles that the company plans to launch later on in 2017. “Exactly fifteen years have passed […]
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Michigan Tech Reveals New Logo at Launch of Rebranding

After more than 130 years, Michigan Technological University has rolled out its first cohesive, University-wide brand. A task force representing faculty, administrators, alumni and students conducted research before settling on the new logo, which was designed over an 18 month period. “The Husky statue has become the centre of campus, a gathering place and a symbol of Michigan Tech. Alumni […]
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Pets Best Turns 10, Reveals New Logo Design

U.S. company Pets Best Insurance Services has marked its 10th anniversary this month by revealing a new branding system that includes a revamped corporate logo and new colour scheme. Headquartered in Idaho, the company was originally founded in 2005 by Dr. Jack L. Stephens, who is claimed to be the creator of the pet insurance […]
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