Dragon Rouge Creates New Brand for Atkins

Atkins Acuity is the new advisory business from British multinational engineering, design and project management consultancy, Atkins. The business works with clients focused on infrastructure and energy, from governments and civil authorities to IFIs and funds, providing a combination of financial and strategic know-how with the technical engineering experience of the Atkins Group. Acuity will initially […]
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Dragon Rouge Designs Danone’s New Oykos ‘Whip’n’Mix’

Design agency Dragon Rouge has created the packaging for Whip’n’Mix, a new product offering from Danone’s Greek-style yogurt sub-brand, Oykos. The range comes in three fruit flavours, namely, strawberry, blueberry and cherry. Having created the original Oykos design in 2013, the new design builds on the dark blue colour and typographic logo style of Oykos but introduces a cloud […]
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Dragon Rouge Brands Danone’s New ‘Light & Free’ Yogurt

Design agency Dragon Rouge has created the branding for Danone’s new ‘Light & Free’ product offering. Aimed at young adults, the Greek Style yogurt is claimed to have over 30% fewer calories than most full fat fruit yogurts and is made with no added sugar and zero fat. “Building on the upbeat name Light & Free, […]
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Paris Unveils its 2024 Olympic Logo Design

Paris 2024 have revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower. Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe. “The new visual identity of the Paris 2024 campaign reflects the […]
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Dragon Rouge Creates New Identity for Dairy Brand, Jacky

Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
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Dragon Rouge Rebrands VOYA Skincare

VOYA is a luxury spa and skincare brand located on the Atlantic coast of Ireland. Its products can be found in spas globally and fans are said to include the likes of Cameron Diaz, Victoria Beckham and Michelle Obama. The VOYA brand was originally founded by Mark and Kira Walton who utilised organically-grown seaweed harvested […]
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Dragon Rouge Unveils New Identity for Metering Business, ‘Kamstrup’

Branding consultancy Dragon Rouge has created the new positioning and identity for global smart metering business, Kamstrup. Headquartered in Denmark, Kamstrup employ 9,000 people across the world and are active in over 20 countries. As their customers – from governments to energy providers, hotels to shopping centres – started to look for more intelligent systems […]
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