Berocca Reveals New Logo and Packaging by Free The Birds

Creative agency Free The Birds has designed the new logo and packaging for Berocca, a brand of effervescent drink and vitamin tablets made by German pharmaceutical giant, Bayer. Established in 1969, Berroca is a well-known vitamin supplement that is readily available in most supermarkets, but the previous packaging design was deemed to ineffectively communicate the […]
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Aston Martin Specialist Ecurie Bertelli Reveals New Logo

Ecurie Bertelli, a specialist in pre-war Aston Martin motor cars, has today revealed an all-new logo and identity. The Buckinghamshire-based firm, established 45 years ago as Morntane Engineering by, among others, famous classic car aficionado and Pink Floyd drummer Nick Mason, is today reckoned to be one of the world’s top go-to companies for owners […]
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Zoflora Reveals New Logo and Packaging by PB Creative

Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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Pfizer Debuts New Logo and Identity

Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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The Provident Bank Announces Name and Logo Change

The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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