Zoflora Reveals New Logo and Packaging by PB Creative

Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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Pfizer Debuts New Logo and Identity

Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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The Provident Bank Announces Name and Logo Change

The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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MegaMex Foods Celebrates 10th Anniversary with New Logo

MegaMex Foods, a major player in the $6.5 billion Mexican foods category, is marking its 10th anniversary by unveiling a new corporate logo and mission statement, “Reimagining Mexican Flavor”. Headquartered in Orange County, California, the business was founded in 2009 as a joint venture between two big names in the food industry, Hormel Foods in […]
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Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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