Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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ShopTalk Brands New Homeware Range, ‘Trove’

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk. Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London. Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would […]
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DuPont Reveals New Logo Design

American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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Voicebox Updates Logo and Packaging for Pacific Foods

San Francisco-based packaging design firm Voicebox has created the new logo and packaging for Pacific Foods, a producer of natural and organic food products. The refreshed look aims to bring greater consistency across the Oregon-headquartered company’s collection of stocks, broths, soups and eight varieties of plant-based beverages, making it more easy for consumers to identify […]
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Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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Virgin V Festival Gets New Logo and Branding by Form

Form creative partners Paul West and Paula Benson have designed a new logo and visual identity for the Virgin V Festival, which celebrated its 21st Birthday last year with headliners Rihanna and Justin Bieber. Commissioned by Festival Republic’s Melvin Benn and Paul Glossop on behalf of Virgin V Festival, the new identity has been launched […]
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