The Provident Bank Announces Name and Logo Change

The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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MegaMex Foods Celebrates 10th Anniversary with New Logo

MegaMex Foods, a major player in the $6.5 billion Mexican foods category, is marking its 10th anniversary by unveiling a new corporate logo and mission statement, “Reimagining Mexican Flavor”. Headquartered in Orange County, California, the business was founded in 2009 as a joint venture between two big names in the food industry, Hormel Foods in […]
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Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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ShopTalk Brands New Homeware Range, ‘Trove’

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk. Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London. Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would […]
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