American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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San Francisco-based packaging design firm Voicebox has created the new logo and packaging for Pacific Foods, a producer of natural and organic food products. The refreshed look aims to bring greater consistency across the Oregon-headquartered company’s collection of stocks, broths, soups and eight varieties of plant-based beverages, making it more easy for consumers to identify […]
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Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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Form creative partners Paul West and Paula Benson have designed a new logo and visual identity for the Virgin V Festival, which celebrated its 21st Birthday last year with headliners Rihanna and Justin Bieber. Commissioned by Festival Republic’s Melvin Benn and Paul Glossop on behalf of Virgin V Festival, the new identity has been launched […]
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The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
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Almost 80 years since the Jensen name appeared on cars, the famous British marque is set to return with the first “officially sanctioned” model in 13 years. Marking the rebirth of the brand, the formation of the Jensen Group is the start of the next chapter in the Jensen story, following the collapse of the […]
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