Brabham Is Back with Logo and Identity by SomeOne

SomeOne has created the logo and identity for newly revived British sportscar brand, Brabham Automotive. Originally founded in 1960 as a partnership between racing driver Jack Brabham and car designer Ron Tauranac, the brand notched up multiple Formula One victories during a 30 year stretch in motorsport that eventually came to an end in the […]
[READ MORE]

Brabham Automotive Reveals Name of New Car

Revived British car brand Brabham Automotive has today announced BT62 as the name of its first project, which is most likely to be a high-performance supercar. Since 1961, when Jack Brabham and Ron Tauranac began designing and manufacturing cars, all Brabham vehicles have been given the prefix ‘BT’, in honour of the team’s founders, along with […]
[READ MORE]

Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
[READ MORE]

Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
[READ MORE]

New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
[READ MORE]

Renault Unveils One-Off Logo Design for Korean Grand Prix

Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
[READ MORE]