Paris Unveils ‘Art Deco’ Logo Design for 2024 Olympics

The official logo for the 2024 Olympics and Paralympics has been revealed, featuring the Olympic flame set within a gold medal. Both the emblem and custom-created typeface have been inspired by the Art Deco movement, which was at its heights in the 1920s – and it was in 1924 that France, and specifically Paris, last […]
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Without Brands New Asian Food Line, ‘Kelly Loves’

London-based studio Without has created the logo and packaging design for new Asian food label, Kelly Loves. As the brainchild of well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, the new product has been created “to bring wholesome Asian food to Western supermarket shelves” and to tap into the booming […]
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B&B Studio Designs New Kids’ Range for Kabuto Noodles

Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
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Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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KontrolFreek Unveils New Logo as Part of Branding Refresh

KontrolFreek has unveiled a new brand identity designed to mark its upcoming 10-year anniversary. The rebrand, which encompasses a new logo, visual mark and updated colour palette, “creates a visual representation of the strong and growing community of gaming enthusiasts and KontrolFreek evangelists”, according to the Atlanta-headquartered company which is best known for making joypad […]
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Astronaut Alexander Gerst Reveals Logo for New Space Mission

ESA astronaut Alexander Gerst is returning to the International Space Station next year and has subsequently revealed his new mission name and logo: “Horizons”. Alexander is the first of ESA’s class of 2009 astronauts who will be sent into space for a second time, launching on Soyuz MS-09 together with NASA astronaut Jeanette Epps and […]
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Root Creates Branding for ‘Crab Meet’ Restaurant

Following the opening of their restaurant in Moscow, ‘The Russians’ decided to bring their new diner concept, which is built around king crab meat sourced in the Far East, to London and approached Shoreditch-based design agency Root to create a distinct, stand out visual identity. “Our challenge was to communicate the Korean and Japanese influence and […]
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