Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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Dalziel & Pow Brands Jewellery Collection, ‘Mono Switch’

London-based creative agency Dalziel & Pow has designed the branding for Mono Switch, a new collection from jewellery company SVP. The design studio took on the pro-bono project in collaboration with TV presenter Antonia O’Brien, as the newly launched collection represents a tie-up between SVP and Fashion Targets Breast Cancer, a campaign that aims to […]
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Dubai’s New Expo 2020 Logo Design Revealed

The official logo for Dubai Expo 2020 has been unveiled by Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates, and ruler of Dubai. The logo was the result of an international design contest, with Valerii Ilnitski from Moldova eventually beating off 18,997 other entrants with his design. Composed of three […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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Jaipur Rugs Reveals New Name and Logo Design

American interior decor brand Jaipur Rugs has been renamed Jaipur Living. The announcement comes as Jaipur marks more than a decade of growth and expansion in categories that include rugs, pillows, poufs and throws. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for […]
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Coley Porter Bell Develops Brand Concept for Ambrosia

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Having just hit the shelves, the brand identity has been developed by strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly differentiates the brand from […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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