Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
[READ MORE]

Religious Branding: 23. Jewish Culture Festival

The Krakow Jewish Culture Festival is an international cultural event with a tradition dating back over 20 years. However, in recent times, the Festival had started to struggle with its identity, at both visual and socio-cultural levels. Organisers felt the event was becoming somewhat stagnant and antiquated. And so, in an attempt to communicate Jewish […]
[READ MORE]

Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota. California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot. Penned under the direction of designer and agency co-founder Dane Storrusten […]
[READ MORE]

Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
[READ MORE]

Logo and Packaging Design for Marou Chocolate

Founded by a couple of Frenchmen living in Ho Chi Minh City (Saigon), Marou Faiseurs de Chocolat has the honour of being Vietnam’s first single-origin gourmet bean-to-bar chocolate producer. Marou brought in design agency Rice Creative at the very outset, tasking the latter to build the brand’s visual identity and packaging. “We wanted the packaging […]
[READ MORE]

Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
[READ MORE]

Bulletproof Designs New Branding for Amira Rice

London and New York agency Bulletproof has created the global brand identity and packaging design for Indian food brand Amira Rice. “We are confident this is going to be the biggest launch to hit the rice fixture in the UK for many years,” said Rob Mesure, Amira’s UK CEO. Nick Rees, global creative director at […]
[READ MORE]