Pearlfisher Creates New Look for ‘NibMor’ Dark Chocolate

NibMor was founded by two nutritionists with a love for dark chocolate, who wanted to promote the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way. Pearlfisher […]
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Branding for Ice Cream Maker, ‘Momo Gelato’

Located at the centre of Rua Dias Ferreira in Leblon and surrounded by some of Rio de Janeiro’s most acclaimed restaurants, Momo Gelato is fast becoming one of the city’s top ice cream parlours. The shop’s branding and identity system – developed in consultation with local agency M.Quatro Design – aspires to capture the fun and simple […]
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Concept Logo Design for Fashion House, ‘Hardy Amies’

English couture house Hardy Amies was founded by the late Sir Hardy Amies (d. 2003) just after the Second World War. As well as being Queen Elizabeth II’s official dressmaker for 50 years, Hardy Amies’ creations also included costume designs for the 1966 England World Cup team and the 1968 Stanley Kubrick film 2001: A Space […]
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Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny. “I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda. The long-term plan for the couple is […]
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Identity Design for Surup Cafe

Moscow-based graphic designer Sergey Parfenov has designed this logo and identity design for Surup Cafe. The cafe and confectionery shop is located in the city of Hamburg and is actually owned and operated by the Bäckerei Happ chain, a family bakery business founded in 1946 in Germany’s Fulda district. The decidedly pink-coloured identity helps bring […]
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Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
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