Outdoor Advertising Company QMS Reveals New Logo and Identity by Hulsbosch

Brand and design agency Hulsbosch has created the new brand strategy, positioning, logo, and visual identity for QMS, one of Australia’s leading digital outdoor advertising companies. The new look and approach is said to be the result of “extensive” internal engagement, a brand workshop, and external interviews. “The creative work is formed from the simple […]
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Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch

Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

Design agency Hulsbosch has created the brand identity, complete range architecture, and style guide for Australian supermarket chain Coles’ newly launched brand, “Coles Kitchen”. The latter features a range of cross-category, convenience food offerings, and joins the retailer’s portfolio of other fresh convenience meal ranges, including Coles Finest and Coles Nature’s Kitchen. The range is […]
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Hulsbosch Refreshes Logo and Branding for HeartKids Charity

Australian congenital heart disease profit-for-purpose charity, HeartKids, has unveiled a new logo and identity created by brand and design agency, Hulsbosch. The goal for HeartKids is to raise awareness of congenital heart disease and enhance its profile as a health priority to a broader audience and encourage people to act and donate; eight babies are […]
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Hulsbosch Rebrands Australian Institute of Botanical Science

The Australian Institute of Botanical Science has unveiled a new identity created by brand and design agency, Hulsbosch. The new name and visual identity, it is hoped, will engage a wider audience as the organisation builds a new National Herbarium of New South Wales at the Australian Botanic Garden Mount Annan to join the award-winning […]
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Hulsbosch Refreshes Logo and Branding for Starlight Children’s Foundation

Brand and design agency, Hulsbosch, has completed a pro-bono brand strategy and refreshed visual identity for Starlight Children’s Foundation. For over 30 years, Starlight’s mission has been “to brighten the lives of seriously ill children and their families”. Embedded in the Australian children’s healthcare system, it remains the only organisation present in every children’s hospital […]
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