University of Cambridge Athlete Performance Programme Reveals New Logo and Identity by Offthetopofmyhead

Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Conran Design Group Rebrands Princeton University’s Design Nation Conference

Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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American Library Unveils New Logo and Branding by The Click

Design studio The Click has created the new logo and identity for the American Library, which was formerly known as the 2nd Air Division USAAF Memorial Library. Located in the British city of Norwich, and dating back to 1963, the library commemorates the 6,900 American airmen who lost their lives in action during the Second […]
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Disability-Inclusive Housing Startup ‘The Kelsey’ Gets New Logo and Identity by Landscape

Disability-inclusive housing startup The Kelsey has launched a new logo and identity with design by San Francisco consultancy, Landscape. The new look is described as advancing the California-based non-profit’s ongoing mission “in an emotional and beautiful way”. “Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” explains Micaela Connery, […]
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Brandpie Creates New Look for Matrix Medical Network

Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Online Dating Site Match Launches New Look by COLLINS

Online dating giant Match has unveiled a refreshed logo and app as part of a brand makeover by COLLINS. The agency says it worked extensively with the organisation’s executive, product, design, and marketing teams to create a new look for the now 25-year-old brand. “Across all touchpoints, ‘Match’ itself became a simple statement and a […]
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