NSPCC Launches New Identity

The NSPCC has launched a new brand to represent a change in the charity’s strategic direction and to encourage public support. The brand has been developed by the NSPCC’s internal creative team, which won the work in a competitive pitch against external agencies. The NSPCC’s previous brand identity – Full Stop – was developed to […]
[READ MORE]

Supple Studio Designs Identity for ‘HappySleepers’

Supple Studio have designed the visual identity and collateral for HappySleepers – a new Sleep Consultancy based in North London. HappySleepers has been setup by three trained child psychologists, who as mothers felt there was a need for more access to support on sleep issues in kids of all ages. Supple were approached by director […]
[READ MORE]

Dragon Rouge Brands New ‘Space-Themed’ Biscuits for Nairns

Nairns Oatcakes has revealed a new child-orientated oat biscuit range. The Scottish company says it was looking to create mini baked shapes with maximum ‘play’ value. Having worked with Nairns for a number of years, design agency Dragon Rouge was brought in to help define the opportunity and create the brand. The result is a […]
[READ MORE]

Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’

Pearlfisher has created Sami-s-Usami, a new brand that it says will ‘revolutionise’ the Russian baby-food market. The work spans brand strategy, portfolio architecture, identity design, naming, art direction, packaging design, website design and brand communications. Sami-s-Usami, meaning ‘we are wise by ourselves’, is a new brand and range of products created by Umnitsa, one of […]
[READ MORE]

Branding and Packaging Design for ASDA: ‘Kidchen’

Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail giant Walmart. The supermarket retailer stocks food, clothing, general merchandise and toys, including a whole host of own-label brands. Designer Chris Wilson, who […]
[READ MORE]

Branding for a Kid’s Café: Moomah

Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to develop an organic, dynamic brand language that would translate her vision for a multigenerational collaborative space into a memorable brand. Apartment One set out to first identify […]
[READ MORE]