New Smoothie Brand ‘Mockingbird Raw Press’ Launches with Identity by B&B studio

B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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Electric Ink Rebrands as Stories & Ink

Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Trollbäck+Company Brands Audio Tech Start-Up – ‘IRIS’

Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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Ragged Edge Rebrands Venture Capital Firm, Northzone

Venture capital fund Northzone has been given a makeover by London-based branding agency, Ragged Edge. The fund, which has invested in the likes of Spotify, Trustpilot and Kahoot among others, approached the agency because it wanted to elevate its profile not only on the European stage but also internationally. “Since 1996, we’ve made over 150 […]
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Theragun Announces New Name and Logo

Theragun, a maker of percussive massage therapy devices, has announced this week its rebranding to Therabody. In addition to the rebrand, the tech wellness company is launching a USDA-certified organic CBD line, TheraOne as well as Theragun’s fourth generation percussive massage product line, which also sees the introduction of the brand’s new in-house developed motor. […]
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Westleaf Officially Rebrands as Decibel Cannabis Company

Canadian cannabis company Westleaf has announced a name change to Decibel Cannabis Company, or “Decibel” for short. The comprehensive rebrand is claimed to mark a new chapter in the evolution of the organisation and brings together the Westleaf and We Grow businesses under one name and visual brand identity that reflects “the ultimate expression of […]
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Basketball Team New York Liberty Unveils New Logo Design

American women’s basketball team New York Liberty has this week unveiled an all-new logo design. The new look is the first visual refresh the team has undergone since it joined the Women’s National Basketball Association (WNBA) in 1997, which also happened to be the league’s inaugural season. “While this new logo pays homage to our […]
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