Peter Gould Creates Branding for Board Game, ‘5Pillars’

Australian designer Peter Gould has created the branding, marketing collateral, and online experience for Islamic activity game 5Pillars. The religion of Islam is centred around five primary obligations, or pillars of faith, that each Muslim must fulfill in his or her lifetime. These five pillars are the declaration of faith (iman), prayer (salah), charity (zakah), […]
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Pearlfisher Redesigns innocent On-the-Go Juice Range

Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

Branding and packaging design specialist Parker Williams has created the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s logo in a dark sphere, which stands out against bright colours and […]
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Brandhouse Reveals New Packaging and Identity for Tango

Brandhouse, part of Hangar Seven, has redesigned the packaging and updated the identity of British soft drink brand, Tango. Working with Britvic Soft Drinks on the brand’s rejuvenation, Brandhouse says the design builds on Tango’s 60 year history and the repositioning will reengage “emotionally with young adults.” The new packaging redesign sees Brandhouse return to […]
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Springetts Unveils New Master Brand for Young’s Seafood

Design consultancy Springetts has created a new master brand for Young’s Seafood. The phased roll out of the rebrand, across all categories is the first for the specialist fish and seafood brand in over a decade. Shoppers will see the new branding on the new recipe Chip Shop range first, celebrating 30 years on Britain’s […]
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