BLACK+DECKER Launches New Brand Identity

BLACK+DECKER has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The new identity aims to modernise one of the most recognisable brands in the world. Global brand strategy and design consultancy Lippincott was brought in to help create a design that would encapsulate and distill […]
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Branding and Packaging Concept for ‘AriZona Tea’

Maria Theron is a graphic designer who is currently a senior at the Maryland Institute College of Art (MICA) in Baltimore, Maryland, USA. Completed as part of her academic studies, this conceptual brandshift for the popular AriZona Tea line of cold, canned beverages aims to shift the visual language away from the ultra-bright, bombastic former […]
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Branding and Packaging for Fish Brand, ‘RR. Spink & Sons’

Scottish smoked fish brand and Royal Warrant-holder RR. Spink & Sons has unveiled a range of new-look packaging across its range, designed by UK branding and design specialists Good. RR. Spink and Good’s new design showcases the premium positioning of RR. Spink – which has been smoking fish since the 1700s, and holds a Royal […]
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Rebranding for Rice Producer, ‘Molino Rojo’

Peruvian rice producer Molino Rojo has recently undergone a complete brand refresh. The makeover includes an updated logo-mark as well as revitalised packaging. Established since 1991, Molino Rojo forms part of the Compañía de Alimentos de América (CADA) group, which holds around 50 per cent of the Peruvian rice market; CADA in turn was acquired […]
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New Identity Design for Cadbury Hot Chocolate by Bulletproof

International brand design agency Bulletproof has given the Cadbury Hot Chocolate portfolio a complete makeover with a contemporary new range identity and packaging design. The agency was awarded the project in December 2012 by brand owners Mondeléz International, following a three-way credentials and chemistry pitch. It was deemed that the brand’s heritage wasn’t delivered through […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’

Pearlfisher New York has created the new brand architecture, identity, and packaging design for organic yogurt maker Stonyfield. Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s distinct organic proposition. Stonyfield’s packaging appeared as a house of […]
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