Thompson Brand Partners has completed the rebrand of TopCashback, said to be the UK’s highest paying cashback and vouchers website – www.topcashback.co.uk. Having grown over recent years to over 4,500,000 members, TopCashback felt it needed to update its branding in order to reflect its position in both the UK and international markets. “We set out […]
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Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services. Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and […]
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Leicestershire-based agency Studio Sparrowhill has designed the new logo and identity for UK charity, Pancreatic Cancer Action. Studio owner and graphic designer, James Robinson explains his personal connection to the disease, which led to an involvement with the charity. “My father died, aged 56, after a short battle with the disease. It was especially cruel, […]
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London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
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Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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