Poster Design for Coca-Cola’s ‘Athletes’ Campaign

The poster campaign “Athletes” celebrates the Olympic movement and its universal spirit, says Coca-Cola. It aims to show the positioning of the Coca-Cola brand as a part of youth culture with a focus on the peaceful interaction of different cultures and peoples. The campaign was designed to be both eye-catching and vibrantly colourful, and it […]
[READ MORE]

Branding Design for ‘sTREEt Campaign’

Due to commercialisation and public negligence, the trees in Gangnam city (South Korea) are struggling to survive and are slowly disappearing. The brand “sTREEt” was created to draw attention to the disappearance of the trees in the streets. The rectangular shaped logo was designed with a frame in mind, inducing the audience to actually look […]
[READ MORE]

Identity Design for Printing Company, ‘Penstripe’

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners. Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out […]
[READ MORE]

Branding Concept for Daft Punk

Turkish graphic designer and illustrator Aykut Aydoğdu has imagined this conceptual branding idea for techno music group Daft Punk. The famous French duo who make up Daft Punk, namely, Guy-Manuel de Homem-Christo and Thomas Bangalter, are almost always helmet-clad when making public appearances; their ‘roboticised’ alter-egos have become a fundamental component of the band’s visual […]
[READ MORE]

Identity Design for a Music School: Vocal Arts Academy

Situated in the Dutch province of Utrecht, the Vocal Arts Academy is a young and modern singing school that takes a personalised learning approach to every individual student. To create its new identity, the educational establishment sought out design agency Studio AIRPORT. The brief called for the creation of a logo and website design that […]
[READ MORE]

Logo Design for ‘ROCK & ROLL Drum School’

Based in Slovakia’s capital city of Bratislava, the Rock & Roll Drum School is, as the name suggests, a musical school that specialises in drumming tuition. The school was established last year in 2012 by drummer Dodo Praženec, a former band member of Slovak pop punk band Iné Kafe and currently a member of rock […]
[READ MORE]

Concept Identity Design for ‘Typefest’

Graphic designer Alicja Pismenko recently graduated from the Jan Matejko Academy of Fine Arts, or the Kraków Academy of Fine Arts in Poland. This academic project called “Typefest”, completed as part of Alicja’s studies, is imagined as a concept design for a hypothetically proposed “International Festival of Typography”. The conjectural festival is convened by a triumvirate of […]
[READ MORE]