Vimto Gets New Logo and Pack Design

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The bottles also feature a new Vimto logo – described as a […]
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Elmwood Unveils Redesign for Anchor Cheddar

Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from well-known food brand Anchor. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014. Elmwood were tasked with creating a […]
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Good Completes Rebrand for ‘Yorkhill Children’s Charity’

Yorkhill Children’s Charity – formerly known as Yorkhill Children’s Foundation – has completed its rebrand, unveiling a new look, logo and website, all created by design agency Good. The charity’s former logo has been replaced with a comprehensive brand, featuring a logo and two fonts that can be used together in a variety of ways, […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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New Identity Design for Cadbury Hot Chocolate by Bulletproof

International brand design agency Bulletproof has given the Cadbury Hot Chocolate portfolio a complete makeover with a contemporary new range identity and packaging design. The agency was awarded the project in December 2012 by brand owners Mondeléz International, following a three-way credentials and chemistry pitch. It was deemed that the brand’s heritage wasn’t delivered through […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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Concept Rebrand for Real Madrid Football Club

Illustrious La Liga club Real Madrid has certainly grabbed the headlines this summer. First there was the departure of of Jose Mourinho; then there was the question of whether-or-not star player Christiano Ronaldo would still be at the club come the start of this season; and, lastly, there was the record £85 million acquisition of […]
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