SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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SomeOne Rebrands Thameslink

Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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New ‘Citipark’ Car Park Identity by Thompson Brand Partners

Thompson Brand Partners has completed the rebrand of Citipark, formerly known as Town Centre Car Parks. The company currently has 10 car parks in Leeds, Manchester and London and is planning to add 5 more in the near future, including expansions into Central and North London. The new branding includes a full visual language and […]
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Moving Brands Creates New Identity for DeviantArt

DeviantArt, said to be the world’s largest online social network for art, approached global creative agency Moving Brands to undertake a complete rebranding, as well as the design of a new app. Set up in 2000, DeviantArt has grown from being a niche website for sharing original Winamp skins to becoming a digital art platform […]
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FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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Pizza Hut Reveals New Logo Design

Pizza Hut has rolled out a new brand evolution with a redrawn red roof logo, updated delivery boxes, new cups, a revamped website and what the company is calling “relaxed” uniforms. As well as the contemporised branding and identity, a new menu – dubbed the “Flavor of Now” – will feature a range of new crust […]
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