Kodak has refreshed its corporate logo for the first time in 10 years. Created by New York-based studio Work-Order, the new design returns to the 1970s for inspiration. The updated mark is based on the American brand’s first-ever formal “symbol”, namely, a red ‘K’ set against a yellow backdrop, which was designed back in 1971 […]
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Design agency Mr B & Friends has rebranded student accommodation provider Victoria Hall Management. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, and brand guidelines. The 18-month contract was won without a creative pitch against three other brand consultancies. “The new brand positioning […]
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Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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The NBA has officially unveiled the logo design for the 2017 All-Star basketball game in New Orleans. The Crescent City-inspired design features an ironwork border with the fleur-de-lis symbol strewn across the background. The New Orleans Pelicans’ team colours – gold, navy and red – are also incorporated into the logo scheme. A series of secondary logos […]
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The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Originally launched back in 2012 by Duncan O’Brien, the drinks are handmade in East London using 100 per cent natural and locally sourced ingredients. B&B says it has retained some of […]
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U.S. National Hockey League (NHL) team the Arizona Coyotes have revealed the name and logo for the club’s American Hockey League (AHL) affiliate. To be called the Tucson Roadrunners, the name was chosen following a two week “Name the Team” contest in which nearly 5,000 fans are said to have participated. Designed in-house by the Coyotes’ […]
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Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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