Fareway Marks 80th Anniversary with New Logo Design

U.S. grocery store chain Fareway Stores has revealed an all-new logo design as part of its 80th anniversary celebrations. The refreshed logo, which has already started to roll-out across advertising, exterior signage, and in-store placement, prominently features Fareway, with the words meat and grocery, in solid red lettering. Accompanying the logo is a new shield […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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studioBIG Creates Tile-Inspired Branding for ‘i+care Pharmacy’

The i+care Pharmacy opened in December at 200B Livingston Street in Downtown Brooklyn. The store, which combines a boutique pharmacy with a high-end opticians practice, represents a new concept for the owners, who are said to run several pharmacies in the New York metro area. The high-end feel of the store aims to target the […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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Free & Easy Gets New Look by Pemberton & Whitefoord

Pemberton & Whitefoord has designed the brand logo and packaging solutions for Free & Easy’s new free-from cake mix and soup ranges. The London-based creative consultancy has created packaging for the cake range that consists of four 350g bake-at-home cake mix products, as well as a range of seven 400g organic, free-from soups. The designs […]
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Robot Food Brands New Sauce Range for Creative Cook

British Pepper & Spice is said to be one of the UK’s leading herbs and spices manufacturer. Known for supplying own-label products to some of the nation’s major retailers, the company recently decided to launch its own food range dubbed “Creative Cook”. Company bosses therefore approached Robot Food to help them position and brand their […]
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