F3 Corporate Identity

F3 is a newly founded fashion company set up by three entrepreneurs with the aim of introducing international fashion brands into the Middle East through acquiring their franchising rights. Creative marketing agency Paragon was approached by F3 to create a distinctly minimalistic identity whose design would work well across a range of digital and analogue […]
[READ MORE]

Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
[READ MORE]

Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
[READ MORE]

Sport Fishing Logo: Benito Díaz

Benito Díaz is a store dedicated to recreational fishing, or sport fishing as it sometimes called. The retail outlet, situated in A Coruña in Spain’s Galicia region, sells equipment such as fishing tackle to both amateur and professional anglers. Barcelona-based art director and graphic designer David de la Fuente designed the fish-centric corporate identity. The […]
[READ MORE]

Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
[READ MORE]

Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
[READ MORE]

Luxury Retail: Royal Store

Wroclaw-based Royal Store is both a showroom and online store that sells premium and exclusive goods ranging from delicatessen chocolate to wallets and bags. Polish designer Jarek Kowalczyk, head of Studio Fuerte, was entrusted with designing and overseeing the luxury boutique’s visual identity. Corresponding with the business name, the logo design adopts a regal crown […]
[READ MORE]