The FA Reveals New Emirates FA Cup Logo Design

The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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Syracuse Crunch Reveals 25th Anniversary Logo

The Syracuse Crunch have unveiled a special logo design for the organisation’s 25th American Hockey League season. The logo features the number 25 enclosed in a circle with “Syracuse Crunch” written around the top. Below the number is the primary Crunch logo in front of a ribbon with the years 1994 and 2019, representing the […]
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Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
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Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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Supermarket Giant Aldi Reveals New Logo Design

Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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