Ducati Revives Famous ‘Scrambler’ Mark

Ducati relaunched its Scrambler bike at the Intermot motorcycle show in Germany this past week. The Scrambler is a contemporary take on a bike built by Ducati back in the 60s and 70s. The Italian manufacturer is describing it as more than just a bike, saying it is “a whole new world”. “Presenting the new […]
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Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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Southwest Airlines Unveils New Look

US airline carrier Southwest Airlines has unveiled a new aircraft livery, named “Heart”, airport ‘experience’, and logo design. Southwest currently serves more than 90 destinations, and is expanding its footprint in big markets like New York City and Washington, D.C. The company has had several different liveries and logos throughout its 43-year history. “With all […]
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D Studio Brands Social Media App, ‘Weev’

Weev is a social video app that allows users to communicate face to face about the things that interest them. So far it has been said to have been used by a wide range of people from high school teens to famous Hollywood actors. London-based design agency D Studio created the brand name, brand identity, […]
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Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Shepherd’s Purse produces artisan cheese; Robot Food produces branding and design. To mark Le Grand Départ, the two Yorkshire-based companies put their heads together for a special edition rename of the award winning Yorkshire Blue cheese. The cheese maker and brand design consultancy had already worked together on Shepherd’s Purse branding and packaging, and with […]
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Identity Design for the Willi Burth Museum in Germany

The late German cinema operator Willi Burth, along with designer Hans-Peter Zoller, helped create the ST 200, the world’s first “non-rewind” film platter system. The technical device was put into serial production in 1968 by German projector company Kinoton. Burth and Kinotone subsequently received a Scientific and Engineering Oscar from the Academy of Motion Picture […]
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Educational Branding for ‘Activate Learning’ by Purpose

London-based brand consultancy Purpose has created the brand strategy, naming and branding for Activate Learning, the new name for Oxford & Cherwell Valley College Group (OCVC). The new design programme has enabled a number of relaunched, locally focused colleges to come together as a group, united behind one single vision and set of values. Purpose’s […]
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