Pluto TV Introduces All-New Logo Design

American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
[READ MORE]

The Emmys Announce New Logo and Branding

The National Academy of Television Arts & Sciences (NATAS) has revealed a new logo featuring as its focal point the silhouette of the famous Emmy Award statue. The latter, which depicts a winged woman holding an atom, was designed in 1948 by television engineer Louis McManus. NATAS itself was founded in 1955 in New York, […]
[READ MORE]

Syfy Channel Unveils New Logo Design

In advance of its 25th anniversary this September, American TV network Syfy has unveiled an all-new look and feel, as well as announcing an expansion of its news division Syfy Wire. Debuting on June 19, Syfy’s refreshed visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. The […]
[READ MORE]

Bravo Unveils New Logo Design in Brand Refresh

U.S. cable TV channel Bravo has unveiled a new logo design as well as a revamped “only on Bravo” jingle following an on-air and digital refresh. Its speech bubble-inspired logo, with the letters now all rendered in lowercase, is part of a so-called “neutralised imaging” strategy, which company bosses say will attract more male viewers. […]
[READ MORE]

NOW TV Unveils New ‘Magic-Inspired’ Brand Identity

Online TV streaming service NOW TV has launched its new TV ads as part of a new integrated campaign that reflects its new logo and brand identity, as it rebrands for the first time since its launch in July 2012. The theme of the campaign, created by advertising agency WCRS, is ‘digital magic’ and will […]
[READ MORE]

Video Producers: Imagine 8

Imagine 8 is a Hong Kong-based media and events company that provides an integrated video production service to corporate clients at local and international levels. Creative agency BLOW was asked to create a new identity design, with the aim being both to overhaul and boost Imagine 8’s brand image. An important and specific request was […]
[READ MORE]

Logo for CityTV: Family Favorites

Under the watchful creative direction of Richard Khanbabians (course instructor) and Robin Gee (Cable TV & Public Information Manager of CityTV), students at the Art Institute of California – Los Angeles (AICA-LA) recently completed a live brief to design a logo for CityTV’s new cookery programme, Santa Monica Family Favorites. As a government-run community cable […]
[READ MORE]