Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Miami University’s New Logo Honours Myaamia Tribe

Miami University has revealed a new “heritage logo” that honours the culture of the Miami “Myaamia” Tribe after which it’s named. The logo’s look, created by Myaamia artist Julie Olds and designer Alyse Capaccio from the university’s communications and marketing department, is said to have been inspired the tribe’s traditional ribbonwork art and its bold […]
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Green Textile Rebrands with New Name and Logo

After more than 75 years, American company Green Textile is rebranding to Signet Mills. While ownership remains the same, bosses at the South Carolina-headquartered business say the rebrand aims to align the company’s name with its “value proposition”. “The new branding is built around the concept of signet rings, used for thousands of years as a […]
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New Manchester Fashion Institute Gets Branding by Music

Branding and communication agency Music has created the brand for newly established Manchester Fashion Institute, part of Manchester Metropolitan University. The branding project included a brand book complete with guidelines for the Institute, the roll out of the identity across merchandise, prospectuses and the design and development of a responsive website. “Music created the proposition of ‘Fearless […]
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Jaipur Rugs Reveals New Name and Logo Design

American interior decor brand Jaipur Rugs has been renamed Jaipur Living. The announcement comes as Jaipur marks more than a decade of growth and expansion in categories that include rugs, pillows, poufs and throws. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for […]
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PGI Launches Rebranding, Selects ‘AVINTIV’ as New Name

Specialty materials company Polymer Group Inc. has begun to rollout a new corporate brand and identity. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced”, “inventive”, and “innovative”. “The unveiling of our new name […]
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