Bravo Unveils New Logo Design in Brand Refresh

U.S. cable TV channel Bravo has unveiled a new logo design as well as a revamped “only on Bravo” jingle following an on-air and digital refresh. Its speech bubble-inspired logo, with the letters now all rendered in lowercase, is part of a so-called “neutralised imaging” strategy, which company bosses say will attract more male viewers. […]
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DC Comics Unveils Wonder Woman Anniversary Logo

DC Comics has unveiled a special commemorative logo design to mark the 75th anniversary of Wonder Woman. The anniversary logo has already made its print debut in a new comic book series dubbed “Wonder Woman #1”. Other variations of the new logo created for various products merge the character’s name and traditional “W” symbols with the […]
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Hornall Anderson Helps Redesign Jamie Oliver Range

Chef and campaigner Jamie Oliver has relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson. It supported Jamie Oliver’s in-house team with developing a new look for the range, which is said to be available in 40 territories around the world. Hornall Anderson says the chef and […]
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DixonBaxi Rebrands Freeview TV

Freeview, said to be the UK’s most watched digital TV service, has undergone a major rebrand led by creative agency DixonBaxi in preparation to bring connected television to a mass UK audience. The rebrand features a new Freeview logo, visual identity and tone of voice to reflect the platform’s evolving service, and will be visible […]
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Samsung OLED TV Logo Wins iF Design Award

Samsung’s OLED TV logo design has been recognised with a 2013 iF communication design award. Created by the electronics giant’s own in-house design team of Min-sung Kim and Tae-gyu Kim, the design is based around the concept of showing light as being full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting […]
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BMW ‘Sound Logo’ Wins Red Dot Award

The BMW sound logo was developed with the aim of creating an audio calling card for the brand. It is characterised by a melody that features acoustic elements which are played forwards and backwards, symbolising what BMW calls “flexible mobility”. Introduced worldwide in March of this year, the sound logo plays at the end of […]
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Video Producers: Imagine 8

Imagine 8 is a Hong Kong-based media and events company that provides an integrated video production service to corporate clients at local and international levels. Creative agency BLOW was asked to create a new identity design, with the aim being both to overhaul and boost Imagine 8’s brand image. An important and specific request was […]
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