Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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White Bear Studios Brands Laser Cutters, ‘Swordfish Works’

White Bear Studios has created the new branding for Swordfish Works, a Shoreditch based workshop that specialise in laser cutting. “Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities,” says […]
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SurveyMonkey Reveals New Logo Design

SurveyMonkey has revealed a new logo and website design as part of a rebranding effort. The refresh also sees the company’s previous tagline of “help make great decisions” being replaced with “power the curious”; the latter is said to have been inspired by one of the brand’s own surveys. “We started our brand journey with […]
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Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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JWA and Pentagram Team Up to Brand London’s ‘Culture Mile’

Jane Wentworth Associates (JWA) and Pentagram have worked together to create the branding and identity for Culture Mile – a new initiative that is aiming to transform a section of the City of London into a major arts and culture hotspot. The 10 to 15-year project is currently being led by the City of London Corporation – the […]
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Art Product Brand Reeves Gets New Look by Pearlfisher

Pearlfisher has rebranded famous art materials supplier, Reeves. Said to be the world’s oldest paint manufacturer dating back to 1766, the brand forms part of the extensive Colart portfolio, and is currently relaunching in an effort to win over more customers. With an identity that has effectively remained untouched for more than 250 years, company […]
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