Studio Output Helps Rebrand BBC Sport

Studio Output has helped rebrand BBC Sport, with the TV channel aiming to “harmonise” its look. “The previous guidelines were built for broadcast, not the multi-platform world BBC Sport now inhabits, so the team wanted to build coherence, cut-through and credit across all platforms: TV, online, social and marketing,” says the agency. Working together with […]
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Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Texas State University Reveals New Logo Design

Texas State University has revealed an all-new logo design that utilises the educational institute’s abbreviation TXST. However, the new wordmark will not be replacing the current “Supercat” logo. Created by an in-house marketing team working in collaboration with Texas State Athletics, the university’s official sports department, officials are keen to stress that the new logotype is […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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White Bear Studios Brands Laser Cutters, ‘Swordfish Works’

White Bear Studios has created the new branding for Swordfish Works, a Shoreditch based workshop that specialise in laser cutting. “Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities,” says […]
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SurveyMonkey Reveals New Logo Design

SurveyMonkey has revealed a new logo and website design as part of a rebranding effort. The refresh also sees the company’s previous tagline of “help make great decisions” being replaced with “power the curious”; the latter is said to have been inspired by one of the brand’s own surveys. “We started our brand journey with […]
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