Embrace Creates Branding for Analytics Company, ‘Gain Theory’

Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services. Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and […]
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Offthetopofmyhead Unveils New Look for ‘Tribal Voice’

Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project. The latter is a new project by London-based Survival International, an NGO that fights for tribal peoples’ rights. Survival is giving satellite communications technology to tribes so they can speak to the world in realtime. They’re putting the equipment into tribal […]
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Bluegg Helps MasterChef Finalists Create ‘Hokkei’ Brand

Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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BMW Group DesignworksUSA Unveils New Identity

DesignworksUSA, the industrial design arm of carmaker BMW, has changed its corporate name to Designworks. The consultancy has also launched a new company website together with an updated logo and corporate identity. Having started business in the 1970’s as a Malibu based design studio, today the consultancy is one team based in three different locations […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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Dragon Rouge Designs New Education Brand, ‘Think Ahead’

One in four people in England are now said to experience mental health problems, and a third of families include someone with mental ill-health. In May 2014 the Institute for Public Policy Research (IPPR) published a detailed report on the state of mental health trusts within the UK. The report highlighted the growing demand on […]
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Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]
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