Nomadic’s New ‘Kefir’ Range Gets Branding and Packaging by Carter Wong

‘Ethnic’ dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the range is a fermented probiotic milk drink with live cultures that are claimed to aid digestion and gut health. Carter Wong created the logo […]
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Voicebox Reveals ‘Happy’ Look for Yooga Superfood Cups

Packaging and branding consultancy Voicebox has unveiled a new design for Yooga Superfood Cups, a coconut-based probiotic yogurt that is set to enter the plant-based yogurt category later on this year. “Yooga’s look needed to have stopping power, while quickly educating consumers on its nutritional benefits through strategic simple communication hierarchies, colour blocking and creativity […]
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Dragon Rouge Designs Danone’s New Oykos ‘Whip’n’Mix’

Design agency Dragon Rouge has created the packaging for Whip’n’Mix, a new product offering from Danone’s Greek-style yogurt sub-brand, Oykos. The range comes in three fruit flavours, namely, strawberry, blueberry and cherry. Having created the original Oykos design in 2013, the new design builds on the dark blue colour and typographic logo style of Oykos but introduces a cloud […]
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Dragon Rouge Brands Danone’s New ‘Light & Free’ Yogurt

Design agency Dragon Rouge has created the branding for Danone’s new ‘Light & Free’ product offering. Aimed at young adults, the Greek Style yogurt is claimed to have over 30% fewer calories than most full fat fruit yogurts and is made with no added sugar and zero fat. “Building on the upbeat name Light & Free, […]
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Elmwood Gives Arla Skyr Yogurt Range an ‘Icelandic’ Edge

Global brand design consultancy Elmwood says it took inspiration from the Nordic scenery for its latest project with existing client, Arla Foods. The Arla Skyr yogurt range is the first Icelandic style yogurt to enter into UK supermarkets. In a highly competitive market, Arla Foods felt the range needed a packaging design that would stand […]
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Dragon Rouge Creates ‘Heavenly’ Sub-Brand for Danone

Since its launch 2 years ago, Danone’s premium Greek-style yogurt Oykos brand has achieved sales of £29.2m, attaining 12% of the total luxury dessert market. Now the second largest luxury yogurt brand in the UK, Danone has introduced a number of new on-trend flavours, Salted Caramel and Cinnamon Apple. The product aims to further extend Danone’s […]
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Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’

Pearlfisher New York has created the new brand architecture, identity, and packaging design for organic yogurt maker Stonyfield. Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s distinct organic proposition. Stonyfield’s packaging appeared as a house of […]
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