JDO Designs ‘Dove x Bridgerton’ Limited-Edition Collection
JDO has designed the 'Dove x Bridgerton' limited-edition collection, a collaboration the design agency says lends "a touch of regency romance to the modern bathroom shelf".
The project was created when the skincare brand Dove teamed up with Netflix to launch a limited-edition collection inspired by the "opulence, escapism and regency splendour" of the American TV series Bridgerton.
The collection includes 20 products such as body wash, hand wash, scrub, deodorant, bar, and mist, with each product's name and scent reflecting themes from the show.
"Bridgerton brings emotional escapism. Dove brings credibility and care. Our role was to hold both in balance and create something genuinely collectible. In a saturated market, imagination is the differentiator, and this was a chance to do something truly beautiful for Dove," says Ben Oates, founder and executive creative director at JDO.
"Bringing to life the campaign idea ‘The royal treatment every queen deserves’, the Dove x Bridgerton Collection transforms everyday cleansing into a quietly luxurious ritual," further explain the designers.
Adding: "Dove’s iconic white architecture becomes a calm canvas for Bridgerton’s romantic world to unfold, where expressive, variant-led illustrations and delicate detailing echo the drama and elegance of the Regency era."
The design also features a custom Dove x Bridgerton wordmark, described as blending simplicity with richness.
JDO further created a comprehensive suite of creative assets, which includes point of sale materials, a variety of visuals for digital and print, e-commerce resources, and films for online shopping.
