UFS and BankOnIT Merge, Reveal New Name and Logo

UFS and BankOnIT have revealed that they are merging to form a new brand named "Navanta".

The rebranding brings together multiple financial entities, including UFS, BankOnIT, Safe Systems, and Quest Analytics, into one organisation that Navanta says will offer technology, core banking, security, advisory, compliance, and Customer Relationship Management (CRM) solutions specifically for community banks and credit unions.

The name Navanta is reportedly derived from the concepts of navigate and advantage, which the American company believes represents its purpose in aiding community financial institutions to confidently navigate the intricate technology landscape of today.

"The new Navanta brand captures that promise and the momentum we are building together. That is why our rallying cry is, Go Bankers, Go.," explains Eric Jones, president and CEO, Navanta.

Adding: "With one unified brand, we can eliminate the confusion of legacy names, present a consistent experience to our clients, and build the foundation for future capabilities; the kind we will develop thoughtfully and innovatively, in step with the needs of community bankers."

The Wisconsin-based firm currently supports over 700 community financial institutions throughout the United States.

Source: Navanta