BioMatrix Infusion Pharmacy Announces Name and Logo Change

BioMatrix Infusion Pharmacy has announced a name change and a new visual identity, which includes a new logo.

The American firm is rebranding to "LUX Infusion" starting this month.

However, while the logo is new, the name is not; it was previously the name of an Alaskan ambulatory infusion business that BioMatrix Infusion Pharmacy acquired late last year.

"The transition to LUX Infusion is not a departure from the BioMatrix brand legacy, but a natural evolution of its growth," says the U.S. company.

Adding: "The name LUX Infusion reflects the company's transformation into a fully integrated infusion services platform."

"As LUX Infusion, we are uniting our teams under one clear and shared identity and strengthening our culture," further comments Ted Kramm, LUX Infusion's CEO.

The Florida-headquartered firm provides in-home infusion and ambulatory infusion centre services across the U.S., allowing patients to receive medications, fluids, or nutrients via intravenous (IV) drip or small, battery-powered pumps, either at home or at specialised centres.

Source: LUX Infusion