Bathroom Specialist BCI Acrylic Reveals New Name and Logo

BCI Acrylic, a specialist in bathroom refurbishment, has announced a new name and logo design.

To be called "Bath Concepts" going forward, the rebranding comes as the U.S. company celebrates its 25th anniversary and during a time of steady growth, having reportedly tripled its business in the last five years.

"The updated brand emphasises design flexibility, installation efficiency and product innovation while reinforcing Bath Concepts' enduring mission: to make bathroom remodelling smarter and more accessible for every homeowner," says the Libertyville, Illinois-headquartered firm.

"This milestone represents more than growth – it reflects our team's commitment to creating beautiful, durable and affordable bathroom solutions that homeowners can trust for decades to come," adds company founder and boss, Scott Rosenbach.

Founded in 1999, the business is said to be one of the largest independent acrylic bath manufacturers in America, providing showers, wall surrounds, and other products for bathroom remodelling.

It also sells products through two consumer brands, namely, Bath Planet and Luxury Bath.

Bath Planet's products have repeatedly received the Good Housekeeping Seal and most recently won the Good Housekeeping Home Reno Award for Best-In-Bath for both 2025 and 2026.

Source: Bath Concepts