MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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MetaDesign Gives Volkswagen Brand a New Typeface

German brand agency MetaDesign has developed a new typeface for carmaker Volkswagen. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles. It will be rolled out successively according to production cycles. The designers say ongoing digitalisation and globalisation placed new demands on Volkswagen’s integrated brand image. […]
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Hyundai Reveals Name of New Global Sub-Compact SUV

Hyundai has today announced the name of its first sub-compact SUV. Dubbed ‘Creta’, the global roll-out of the all-new model will start in the second half of 2015 in India. The name ‘Creta’ derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal […]
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Rolls-Royce Reveals Name of Forthcoming New Car

Rolls-Royce has announced the name of its forthcoming new car. An open-top version of the Wraith coupe, the new drophead model will be known as Rolls-Royce Dawn. The new car will revive a rare Rolls-Royce name first used in 1949, but only ever applied to 28 drophead bodies between 1950 and 1954. A new beginning […]
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Renault Unveils New Branding and Graphic Identity

Renault has released a new brand signature dubbed ‘RENAULT – Passion for life’. The French carmaker says the new look is part of its “revitalised” approach to vehicle design. “This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand’s promise to produce quality, […]
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BMW Group DesignworksUSA Unveils New Identity

DesignworksUSA, the industrial design arm of carmaker BMW, has changed its corporate name to Designworks. The consultancy has also launched a new company website together with an updated logo and corporate identity. Having started business in the 1970’s as a Malibu based design studio, today the consultancy is one team based in three different locations […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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