Bentley Reveals Name of New Luxury SUV

Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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Geneva Motor Show Unveils New Logo Design

The Geneva International Motor Show has created a new logo, said to be the first stage in the development of a new global image. The design was chosen following a competition involving three different communications agencies. Zurich-based corporate communication and branding agency Wirz eventually came out on top by proposing a design that consists of […]
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New ‘Citipark’ Car Park Identity by Thompson Brand Partners

Thompson Brand Partners has completed the rebrand of Citipark, formerly known as Town Centre Car Parks. The company currently has 10 car parks in Leeds, Manchester and London and is planning to add 5 more in the near future, including expansions into Central and North London. The new branding includes a full visual language and […]
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SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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