Aston Martin Reveals Name and Logo of New Hypercar

Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie.

The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected as a name to distinguish high performance variants of the then current model, the DB2. The first time the Vantage badge appeared was on the side of the DB5.

It remained a name reserved for the most powerful model derivatives until 2005, when the Vantage became a model line in its own right.

Virage, Vanquish and the Vulcan are more recent ‘V’ cars to continue this lineage.

“Aston Martin model names have deep meaning. They need to inspire and excite. To tell a story and enrich a narrative that stretches back some 104-years,” explains Aston Martin’s design boss, Marek Reichman.

The Valkyrie – literal translation from Old Norse being “Chooser of the slain” – are female figures who select who may live and who may die in battle. The Valkyrie then bring half of those slain on the battlefield to Valhalla; the afterlife governed by Odin, so-called ruler of the gods.

“The Aston Martin Valkyrie is an incredibly special car that demands an equally remarkable name; an uncompromising car that leaves nothing in reserve. The connotations of power and honour, of being chosen by the gods are so evocative, and so pertinent to a car that only a fortunate few will ever experience,” says Reichman.

Source: Aston Martin