Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
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Automotive Branding: VUHL

VŪHL (the name is pronounced ‘vool’ and stands for ‘Vehicles of Ultra- lightweight and High-performance’) is a brand new car manufacturer from Mexico. The VŪHL 05, a mid-engined two-seater that was officially launched at the Goodwood Festival of Speed in the UK just last week, is the company’s first ever production car. Guillermo Echeverria senior, […]
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Typographic Branding: Harley-Davidson Apparel

Graphic designer Bobby Haiqalsyah has created a range of t-shit designs for famous American motorcycle brand Harley-Davidson. Haiqalsyah was commissioned by Bravado agency and worked under the art direction of Robert Charissimo. The t-shirts feature a set of different and carefully customised logotypes, most of which evoke a vintage American feel. Some of the typographic […]
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Branding Design for Silk Road Cycles

Silk Road Cycles is a full-service repair shop and seller of bicycles located in Greenpoint, Brooklyn (New York). The shop’s logo design was created by award-winning graphic designer and artist Jon Contino, whose work combines a mixture of traditional methods and modern techniques. Jon’s distinct style of digitised, typographic illustration has made him a much […]
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CVNDSH: Mark Cavendish Identity Design

British cyclist Mark Cavendish has this week launched CVNDSH, his own personal brand that will see him collaborating with high profile sponsors such as Oakley and Nike in the near future. Nicknamed “The Manx Missile”, Cavendish achieved celebrity sports status in 2011 by first winning the Tour de France Green Jersey and then later on […]
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Logo Design for Fuel Motorcycles

Fuel Bespoke Motorcycles Company was established in 2010. Located in Barcelona, the vintage bike shop focuses almost exclusively on restoring and building classic BMW motorcycles (especially the R100 Scrambler). The brand also makes and sells an accompanying range of motorcycle clothing. The retro-vintage logo and identity design is the work of French agency BMD Design. […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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