Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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The BMW sound logo was developed with the aim of creating an audio calling card for the brand. It is characterised by a melody that features acoustic elements which are played forwards and backwards, symbolising what BMW calls “flexible mobility”. Introduced worldwide in March of this year, the sound logo plays at the end of […]
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Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
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SEAT has awarded Lowe and Partners the bid for management of the advertising and digital account of the brand’s headquarters, as well as eleven countries. The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network. LOLA and HUGE […]
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Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
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French agency Plus Minus, run by graphic designer Audric Henri Dandres, has come up with this advertising and branding concept for British car icon MINI. Incorporating the Union Jack flag, the design has been conceived under the motto “GOD SAVE THE GREEN” – a nod to both the British national anthem and the famous song […]
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