Trader Media Group Rebrands as Auto Trader

Auto Trader, currently the UK’s largest digital automotive marketplace, has unveiled a new wesbite design as well as plans to unify all of its various brands under the Auto Trader name, a move which sees the name of the company change from Trader Media Group to Auto Trader. Formerly, the company operated under the name […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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Naming and Identity Design for Mazda ‘HAZUMI’ Concept Car

The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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Mercedes-Benz Launches New Service Brand – ‘Mercedes me’

Mercedes-Benz has presented its new “Mercedes me” service brand at this year’s Geneva Motor Show. Under this new umbrella brand, the Stuttgart-based car maker is bundling all existing and future service offers on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move […]
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Ferrari Wins Logo Lawsuit

Ferrari has won its lawsuit against the German sales chain Kik, for a case of counterfeiting in Germany. Kik was selling some Formula 1 model toys in its shops. The toys were painted red and featured a logo that could easily be confused with the Scuderia Ferrari logo. The German court ruled that, because in […]
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Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits – […]
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